學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Tashn.com: Developing Merchandising for a Competitive Advantage
內容大綱
In October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quality? The assistant director was also concerned about an increase in customer complaints and dissatisfaction with product quality in the general market.
學習目標
This case can be used in MBA or post-graduate programs in courses on retail management, and on retailing and franchising. The case is structured to enable students to achieve the following objectives:<br><ul><li>Understand the concept of "wheel of retailing" in the context of e-retailing.</li><li>Discuss the role of the merchandising function in e-retailing.</li><li>Discuss the concept of a company's merchandising philosophy and its impact on merchandising decisions in building competitive advantage.</li><li>Analyze the merits and demerits of prevalent buying models in e-retailing.</li><li>Outline the considerations in devising a merchandising plan.</li></ul>