學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Steel String: To Bottle or Not to Bottle
內容大綱
By July of 2016, the craft brewery Steel String had established a successful pub in downtown Carrboro, North Carolina, near the University of North Carolina at Chapel Hill campus. With an active craft-brewing scene, North Carolina had lots of people looking for good, local beer in bars, restaurants, and bottle shops. Therefore, it was not surprising that Steel String had faced fierce competition from other craft breweries in their first few years of operation. However, the three owners’ determination led to continued growth, which allowed them to hire three other regular employees and several bartenders who worked one or two shifts per week. However, at the start of 2017, the co-owners had been grappling with several questions: Should they invest in the machinery and labour to start bottling their beer? Should they consider different pricing strategies? And finally, what ways could they give back to their community through their social responsibility efforts?
學習目標
This is as an introductory case for undergraduate business students and can be used in marketing, finance, or business strategy course. The case gives students the opportunity to use their skills in reflective thinking, analysis, ethical understanding, and reasoning. After completion of this case, students will be able to<ul><li>calculate the net present value (NPV) of the investment to determine if bottling their beer will be a profitable decision for the brewery;</li><li>assess various strategies the company might choose to promote its growth in the brewing industry;</li><li>evaluate those strategies to decide on the best fit for the company with the environment and the community; and</li><li>explain how various pricing strategies would affect the company’s bottom line.</li></ul>