學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Amazon.com: Evolving Into Offline Retail
內容大綱
In late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline retail as it had been in e-commerce? How could the company differentiate itself in the brick-and-mortar retail segment?
學習目標
The case is suitable for undergraduate and graduate courses in strategic management, organizational change, and retail management and marketing. After completing this case, students will be able to do the following:<br><ul><li>Identify and understand the evolution of an industry.</li><li>Assess how an industry leader can change that industry.</li><li>Understand the process of a firm’s competitive strategy, strategic change, new market penetration, and diversification, and the implications of each.</li><li>Evaluate a firm's diversification and expansion strategy.</li></ul>