4. The Guide to the Case Method: Preparing a Written Case Report

Case analysis is an effective tool for teaching, learning, and most importantly, practising the art and science of management. The case method immerses students in real-life situations, allowing them to develop their business skills by analyzing realistic situations, applying business theories and tools, and making substantiated recommendations for a course of action. However, working with cases is a pedagogical approach that is unfamiliar to most new business students and often inadequately understood by advanced students.<br><br>The Case Guide Series introduces students to the case method and, in discrete notes, walks them through the tasks that are typically involved in case assignments: analyzing a case, discussing cases in class, writing case reports and giving presentations (individually and in groups), and writing case exams. A final note introduces students to the most common business tools used for case analysis. This field-tested series is best used as a complete package to orient students to the case method, but each note also stands on its own and can be used to supplement other course materials.<br><br>Preparing a Written Case Report: When students are asked to prepare a written case report, either individually or as part of a small team, the emphasis is on organizing their analysis and findings in a written report that effectively communicates those findings to the reader. Note 4 of the Case Guide Series orients students to the qualities of effective and useful reports in academia and in business, and provides students with a time-tested format and approach to writing a case report.

This Case Guide Series is suitable for use in undergraduate, graduate, or executive program using the case method. The series will help students:<ul><li>become oriented to the case method;</li><li>build confidence in using cases and performing case analyses;</li><li>write effective reports, deliver engaging presentations, and pass exams using reliable structures and tips; and</li><li>understand basic business tools and their use in case analysis.</li></ul>