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Backyard Pub: Inflatable Ideas
內容大綱
In April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. This start-up enthusiast needed to evaluate his product offering and marketing strategy in addition to projecting the new venture’s financial performance for the first three years of operations. Was there a market for this product? What target demographic would buy into this product? Where was the best place to market Backyard Pub?
學習目標
This case is suitable for an undergraduate managerial accounting course and can be used as a testing point for an introductory course in business management at the undergraduate level. The case includes an analysis of various business concepts and requires a basic understanding of business strategy, accounting, and finance. After completion of the case, students will be able to <ul><li>perform an external analysis of the industry, competition, and consumers;</li><li>perform an internal analysis of the company’s strengths, weaknesses, opportunities, and threats (SWOT);</li><li>develop a marketing plan that includes decisions regarding product offerings, pricing, promotional tools, and targeted locations, if applicable; and </li><li>project three years’ worth of financial statements including cash budgets, statements of earnings, and statements of financial position.</li><ul>