學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Neat and Clean Solutions: The Growth Challenge
內容大綱
In 2018, Neat and Clean Solutions (Neat and Clean), a cleaning services start-up in Gurgaon, India, had grown steadily in its 10 years of operations. Its founder realized the importance of building trust with clients and knew that modifying the cleaning process to suit Indian market conditions and the skill set of his team was critical to outsmarting the mounting competition in his industry. However, with an increase in population and the number of residential complexes in the business’s target area, there was a huge market of potential clients available. Although Neat and Clean had managed over the years with the same set-up, its founder wanted to expand so that he could have an office, buy new equipment and more vehicles, operate in multiple strategic locations, and employ more people. Unfortunately, he lacked the necessary funds to make these changes himself. Now he must decide whether to expand the scale of his operations and who to approach for the necessary funding.
學習目標
This case can be used in undergraduate courses to help students understand the concepts of industry analysis, business strategy, and operating in a fragmented industry. More specifically, it can used in a course on entrepreneurship in a session on managing small businesses or the creation and management of ventures. This case will allow students to understand<ul><li>the significance of identifying opportunities, as well as the role of resources and entrepreneurial skills in successfully pursuing new ventures;</li><li>the strategic approach to competing in a fragmented industry;</li><li>the methods for encouraging customers to adopt innovative services offerings; and</li><li>the challenge that a venture faces as it moves from the initial to the growth phase in its life cycle.</li></ul>