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Liberty with Partners for Possibility: Contextual Leadership in Public-Education Impact
內容大綱
In June 2017, a bancassurance director at South Africa’s Liberty Group Limited (Liberty) was making his way to a public school in Soweto, south of Johannesburg. Liberty was an insurance company in South Africa, part of Liberty Holdings, a leading financial-services group with representation in 24 countries across the African continent. As he drove along the highway he wondered how he could encourage more business leaders at Liberty to get involved and ultimately contribute to improving the country’s public-education system. He recognized that there were ethical implications in using the school in Liberty’s marketing campaign—a campaign that would eventually contribute to a goal of sustainability. Various issues had to be considered that related to conducting business with people at the bottom of the pyramid and a decision had to be made.
學習目標
The case is suitable for courses on sustainability, leadership, or change management at the graduate level. After working through the case and assignment questions, students will be able to do the following:<ul><li>Analyze contextual variables in emerging markets.</li><li>Use contextually intelligent decision-making skills in addressing social issues.</li><li>Develop an enhanced understanding of shared value.</li><li>Analyze ethical issues in dealing with people at the bottom of the pyramid.</li></ul>