學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Mixtape Social: Building Brands for Athletes and Companies
內容大綱
In February 2018, the founder of Toronto-based Mixtape Social was wondering how to grow his business. He had spent the past two years bootstrapping the two-pronged business, which offered services to help professional athletes build their personal brands and creative advertising and social media campaigns for corporations and other entities. With a roster of professional athletes, including Mitch Marner, one of the top players for the Toronto Maple Leafs hockey team, the business had succeeded. Having gained momentum in the last year, the founder thought about how he should map out the next two years: Where should he focus? What services should he offer? How should he position his value proposition?
學習目標
This case has been designed for use in an undergraduate- or graduate-level course on marketing strategy, advertising execution, or strategy. Specifically, it can be used to explore personal brand management, influencer marketing, or product differentiation. After completion of this case, students will be able to<ul><li>understand the developing personal brand management industry;</li><li>learn about the advertising services industry; and</li><li>understand the challenges inherent in growing two different lines of business.</li></ul>