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Zashita Ltd.: Identifying Opportunity in Safety
內容大綱
In 2018, the chief executive officer (CEO) of Zashita Inc. (Zashita) was contemplating the future strategic direction of his security and electrical contracting firm based in Irkutsk, Russia. The company had experienced outstanding sales growth since its founding in 2013, and this trend was expected to continue into 2019 with the existing business. Despite this, the CEO had identified a new, untapped opportunity in Irkutsk—smart home technology installations—and was trying to determine whether he should risk expansion into this expensive but potentially highly profitable market. Alternatively, he could focus on spending his resources on Zashita’s existing business or look elsewhere for new opportunities. The CEO needed to decide on the future strategic direction of Zashita and determine the best course of action for allocating the company’s resources to ensure future profitability for the company and its workers.
學習目標
The case can be used in an undergraduate- or graduate-level course covering different aspects of entrepreneurship such as new venture creation, entrepreneurship in emerging markets, and international entrepreneurship. After working through the case and assignment questions, students will be able to do the following:<ul><li>Assess the impact of industry environment on business strategy.</li><li>Understand the importance of internal alignment with a clear business strategy.</li><li>Develop an action plan that best addresses stakeholder interests and macroeconomic factors.</li><li>Examine the business’s existing operations and develop a future strategic direction based on both internal and external analyses.</li></ul>