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Xinke: Transforming Service through the Crowd Innovation Space
內容大綱
Founded in late 2014, Xinke used a crowdfunding café model to provide a platform for communication among entrepreneurs and investors. In June 2015, Xinke co-operated with a leading real estate company to create a crowd innovation café, and in August 2016, it received A-round financing that led to the establishment of a crowd innovation fund and the creation of a self-access media platform. Xinke had opened a high-end shared office to provide all around services such as funds, publicity, and venues for settled enterprises. It had a network of crowd innovation space (CIS) platforms in various cities across China and was beginning to build a nationwide CIS platform. Could the crowd innovation ecology designed by Xinke inject new vitality into the development of the CIS? How should Xinke’s crowd innovation eco-strategy be improved? How could Xinke realize professionalization in and improvement of the crowd innovation ecology?
學習目標
This case can be used in a graduate-level course on entrepreneurship or strategic management. It can also be used in an undergraduate-level course on business management. This case is based on the development of a CIS—part of China’s mass entrepreneurship and innovation trend—by Xinke. Through in-depth discussion and analysis of Xinke’s development process; operating model; key participant requirements and capabilities; and future development, students are guided to learn about the basic concepts and theories of the CIS. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the process of CIS development.</li><li>Summarize and refine the operation modes of the CIS in different stages and suggest ways a company can improve its ability to make rational decisions.</li><li>Understand the different factors that influence the development of CISs (e.g., determining the various measures and operating modes applied at different stages).</li></ul>