學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Smaart Home Furniture: Adding Value By Adding Services
內容大綱
In 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded players, and online retail stores. The founder and managing director was considering extending his manufacturing business by also offering sofa servicing, which would require changes in the company’s production, organization, and management. It would also require a rethinking of the firm’s approach and interaction with its consumers. Should he start offering services? If so, should sofa servicing be launched as a separate entity or as part of the offerings of the existing manufacturing unit?
學習目標
This case is intended for an undergraduate- or graduate-level course on general management, strategic management, or services marketing. It is also suitable for courses related to the service industry and small enterprise management. After working through the case and assignment questions, students will be able to<ul><li>demonstrate the interdependency between the manufacturing sector and the services sector;</li><li>explain the challenges in marketing both a product and after-sales services;</li><li>develop the service concept using the flower-of-service framework; and</li><li>discuss the entrepreneurial business spirit needed to look beyond the obvious.</li></ul>