Raising Your Board’s Strategic Game

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As the Age of Disruption heats up, corporate boards can expect to face ever-increasing pressure to become more strategic. The problem remains that boards have neither a template nor a common vocabulary for assessing a proposed transformation strategy. The authors’ research—based on a four-year study of 62 corporate transformations—provides boards with a tool to diagnose gaps or misalignments in strategy. The authors identified a three-layered architecture that characterizes winning transformation efforts, consisting of two imperatives and a choice. Using a sandwich as a metaphor, the choice is like the sandwich filling that provides the special flavour or focus of the transformation effort. The two imperatives are the outer layers of the sandwich. The first imperative states that the pursuit of value is the trigger for any transformation, while the second imperative states that the pursuit of leadership development is what makes the change stick. The choice dictates that the compelling journey is at the heart of any corporate transformation. Ongoing transformation efforts are either derivatives or combinations of quests for the following five qualities: global presence, customer focus, nimbleness, co-innovation, and sustainability. Board members can verify that the executive team has properly debated its priorities by asking three questions: 1) Which of the five themes are you pursuing? 2) Can you explain what drives value? 3) How are you retooling people to support the transformation?
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