Fighting Shareholder Populism

Most board meetings don’t start with a chairperson screaming, “Let’s get ready to rumble.” But it’s not a bad idea. After all, proxy advisory firms and executive development experts say managers and directors need to be ready to defend themselves like never before as the Age of Disruption threatens to stretch shareholder patience to the limits. Thanks to regulatory advantages, Canada has long been considered the land of milk and honey for activist investors. As a result, the annual number of proxy contests has jumped significantly since the turn of the century. However, existing securities laws do not adequately address the fact that control of public companies, along with their cash and assets, can be won by storytellers willing to mislead shareholders and foster discontent. Today’s boards must understand the power of gossip and myth in order to prepare for the kind of populist revolutions they can ignite. The go-to source of information for mom and pop investors is online opinion—not court rulings, corporate documents, balanced media reports, or independent expert advice. Thus, getting the retail crowd onside and prepared to defend you requires a comprehensive retail investor relations program that actively counters misinformation while effectively helping all shareholders understand how the company is working to serve their interests. Communicating the firm’s story needs to be a priority year-round, not just an initiative tied to annual meetings.

• proxy battles
• shareholder populism
• shareholder activism
• corporate disruption