學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Sarva Pharmaceuticals: International Expansion to Myanmar
內容大綱
In 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan the management staffing approaches in Myanmar.
學習目標
This case is suitable for graduate-level courses on international marketing, international business, analysis of business opportunity analysis, or marketing strategy. It can also be used to facilitate discussions on market entry strategies for international markets, including exporting, licensing, and joint ventures. After working through the case and assignment questions, students will be able to <ul><li>analyze macro-environmental and competitive forces in international marketing;</li><li>evaluate various strategies for entering international markets;</li><li>discuss various management staffing approaches in international marketing; and</li><li>appreciate the importance of cross-cultural marketing issues in international marketing.</li></ul>