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Viral Nation: The COVID-19 Pandemic and the Entrepreneurial Venture Sale Decision
內容大綱
Viral Nation, a six-year-old company based in Ontario, was North America's leading influencer marketing company. In March 2020, as the global COVID-19 pandemic struck, the founders of the company were assessing their venture's future growth prospects. Having just received three competing acquisition offers for their company, they needed to make a decision: Should they accept any of the offers, and if so, which one? Or, should they instead continue to grow organically in an increasingly uncertain market environment?
學習目標
This case is well-suited to courses in entrepreneurship, marketing, and leadership at the undergraduate and graduate levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Define social influencer marketing, and explain how it can be monetized.</li><li>Identify the factors that contribute to skyrocketing growth for a young start-up.</li><li>Identify the issues entrepreneurs should consider when contemplating a trade sale.</li><li>Identify the effects of unexpected macroeconomic shocks such as COVID-19 on complex business decision-making, highlighting the upside risks associated with such shocks.</li><ul>