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Evelynn by Nicole Snobelen: The Market Opportunity
內容大綱
Evelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the Western Fair District in London (The Market). The Market housed a farmer’s market on the main floor and an artisan’s market on the second floor that featured distinctive locally handcrafted products. Snobelen had been waiting for a space to become available at The Market for some time, but now that the opportunity was becoming a reality, she wanted to thoroughly assess the quantitative and qualitative aspects of the decision before deciding to jump in.
學習目標
This case is best suited for an undergraduate-level course on managerial accounting or finance. Students will need to understand the differential cash flow model and basic business analytical tools. After working through the case and assignment questions, students will be able to do the following:<ul><li>Assess Evelynn by Nicole Snobelen’s qualitative corporate capabilities.</li><li>Complete a consumer analysis.</li><li>Qualitatively analyze the retail location opportunity at The Market.</li><li>Determine which cash flows associated with the retail site opportunity (future, cash, or different) are relevant.</li><li>Perform a differential analysis for the retail location opportunity.</li><li>Determine if Nicole Snobelen should open the retail location at The Market.</li></ul>