學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Apple and the Music Industry
內容大綱
In 2001, Apple, Inc. (Apple), known mainly as the maker of a niche personal computer and related operating system and software, became a disruptor in the music industry with the launch of the iPod music player; it followed up two years later with the launch of the iTunes Music Store (iTunes). Over the next several years, the company struck deals with major music recording labels to distribute downloadable music legally through iTunes, challenging an industry-wide decline in a climate of widespread digital file-sharing and piracy. In 2007, it brought about increased sales of digital music downloads after launching the iPhone. However, by 2019, consumers were mainly consuming music via streaming services such as Spotify, Google LLC’s YouTube, Amazon.com Inc., and Pandora. What would Apple need to do to continue as a leader in the music industry?
學習目標
This case is suitable for undergraduate- and graduate-level courses on strategy. Although the music industry is unusual, its digital challenges and opportunities mean that many other industries view it as leading-edge. As a complex and leading-edge industry, it provides an ideal backdrop for a detailed examination and application of industry analysis models. After working through the case and assignment questions, students will have developed their ability to do the following:<ul><li>Explain how to apply various models of industry analysis.</li><li>Identify the various factors that contribute to dynamic change in an industry.</li><li>Link industry analysis to strategic position and strategic choice.</li><li>Explain how to make strategic choices in a dynamic industry.</li><ul>