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Miutcánk: A Neighbourhood-Building Network
內容大綱
The co-founder and chief product officer of Miutcánk, a promising sharing-economy platform dedicated to neighbourhood networking and services, was analyzing the growth of the platform since its creation in 2014. Miutcánk had more than 43,000 registered users in December 2018, and it was time to think about the best way to monetize the platform. What kind of paid services should be included in the platform? Which revenue model was the most suitable for the platform’s growth? The co-founder and chief product officer wanted to ensure that the company was making the most efficient move toward becoming profitable, without discouraging users from participating on the platform.
學習目標
This case is suitable for use in entrepreneurship, strategy, digital business and technology, and innovation management classes at both the undergraduate and graduate level. It illustrates entrepreneurial decisions related to the growth and development of a sharing-economy platform based on market analysis and comparison between different revenue models and monetization techniques. The case also considers business model development as a structured management tool used by organizations to convert resources and capabilities into economic value.<br><br>Working through the case will present students with the opportunity to do the following:<ul><li>Understand the challenges and growth opportunities generally encountered by start-up firms and sharing-economy firm ventures.</li><li>Consider scenario planning as a decision-making tool.</li><li>Consider the use of quantitative and qualitative data in critical business decision-making.</li><li>Become familiar with the business model canvas.</li></ul>