學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Nuway Software: Making the New Way Sustainable
內容大綱
Nuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not found a way to be consistently profitable. Therefore, the goal of Peter Neely, the company’s president, was to develop recurring revenue streams. The question was how best to accomplish this goal. Should the company continue with its current business model of building custom software using its Nulogic framework but focus on a diversification strategy? Should it move fully into the creation of an off the shelf software package? Should it utilize a hybrid approach of customizing off the shelf software?
學習目標
After working through the case and assignment questions, students will be able to<ul><li> classify and evaluate Nuway’s current strategy using Porter’s generic strategies; Blue Ocean versus Red Ocean strategies, and VRIO (value, rarity, imitability, and organization) analysis;</li><li> assess the attractiveness of various potential client sectors in the mobility segment of three related software development industries (custom software, customized software, and off-the-shelf packaged software) using Porter’s Five Forces analysis;</li><li> evaluate a differentiation strategy;</li><li> evaluate the potential addition of a new product;</li><li> consider whether a hybrid strategy combining some differentiated services with a standard product would be advisable or even possible;</li><li> make profitability projections for various strategic alternatives;</li><li> make a recommendation for the best way forward for a company whose goal is to achieve consistent profitability; and</li><li> prepare an implementation plan.</li></ul>