學門類別
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General Electric (A): Sustainable Competitive Advantage?
內容大綱
In October 2015, the investment management firm Trian Partners disclosed a US$2.5 billion investment in one of the largest industrial enterprises in the world, General Electric Company. The investment was the largest in the firm’s 10-year history. At the time, General Electric Company was the longest-standing member of the Dow Jones Industrial Average, the 18th-largest company by market capitalization in the entire S&P 500 Index, and featured regularly on Fortune’s list of the world’s most admired companies. General Electric Company’s reputation as an enviable employer and world-class company had largely been cemented under Jack Welch’s tenure (1981–2001), when the company’s share price had reached its all-time high. Understanding what drove its performance during that period was therefore an essential part of any effort to determine whether General Electric Company had a sustainable competitive advantage to carry that performance into the future.
學習目標
The cases, The General Electric (A) & (B): Sustainable Competitive Advantage? are comprehensive in nature and allow learners to address the very foundations of strategic analysis and action as well as apply their concepts. Because the cases cover long periods of time and touch on many relevant themes, they are intended for use in various undergraduate- and graduate-level courses including strategy, business policy, leadership, general management, organizational behaviour, and finance courses.