學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Suning Logistics: Transformation of Retail Logistics
內容大綱
Suning Logistics, a retail logistics enterprise, was located in Nanjing, Jiangsu, China. As a subsidiary of Suning Holding Group (Suning), Suning Logistics represented the core competitiveness of Suning in occupying the leading position in China's retail landscape. Suning Logistics was registered as a company in 2012 but was a subsidiary of Suning before growing into Suning Logistics Group (Suning Logistics) in 2015. During the 30-year development process, Suning Logistics had repeatedly iterated and upgraded its logistics model to support the transformation from a physical retailer to online retailer. With the China's new retail wave, experiential shopping and digital consumption brought challenges to the logistics upgrade. To win competitive advantage, the general manager of Suning Logistics had to make a choice between two transformational directions: Should the company improve the logistics efficiency of multi-scenario retail? Or, should it explore the reverse supply chain with emerging technology?
學習目標
This case is suitable for graduate- and postgraduate-level courses on logistic management or strategic management. It introduces the transformation of Suning Logistics with the change of China's retail industry. After completing this case and assignment questions, students will be able to<ul><li>understand the motivation for transformation of logistics enterprises from traditional logistics to modern self-built logistics when under the threat of increased online retail;</li><li>assess the challenges and possible countermeasures brought by new retail to logistics enterprises;</li><li>summarize the transformation strategies of logistics enterprises to support the further development of multi-scenario retail; and</li><li>decide on the best logistics transformation strategy to gain the competitive advantage in the new retail era.</li></ul>