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Shikshaa Public School: Options for Growth
內容大綱
In March 2020, the director of Shikshaa Public School (SPS), a privately owned school with 785 students, located in Chennai, India, and his wife and co-founder were reviewing the school’s performance and deciding its strategy going forward. The Indian education sector was highly regulated and competitive. Government schools, government-aided schools, and private schools all competed for new student enrolments to obtain a portion of the US$101.1 billion (in fiscal year 2019) Indian education sector. Having recently taken out a bank loan to construct a school building that increased SPS’s capacity to 3,000 students, the cofounders were considering ways to increase SPS’s revenue and profitability. The options considered were (1) more effective marketing to attract an increased enrolment of new students; (2) relocation of SPS to an upmarket location, where families had the potential to pay higher fees; and (3) acquisition of another school to expand rapidly and leverage the SPS brand.
學習目標
This case is suitable for undergraduate- and graduate-level courses on strategic management, entrepreneurship, or small business management. It can also be used for competency development programs aimed at school administrators, entrepreneurs, and managers of educational organizations. This case helps students understand the concept of growth strategy, compare and contrast strategic alternatives, and assess the inherent trade-offs. After working through the case and assignment questions, students will be able to do the following:<ul><li>Explain the size, scope, and peculiarities of the Indian education sector.</li><li>Understand the strategic drivers of success for schools, especially in India.</li><li>Formulate a growth strategy for an organization.</li><li>Understand customer-choice considerations to evaluate competing offerings.</li><li>Follow a holistic approach to choose among competing strategic alternatives.</li></ul>