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GoSports Foundation: Going Beyond The Gold
內容大綱
GoSports Foundation was a non-profit venture that developed India’s emerging athletic talent through athletic scholarships and other supports that helped the athletes achieve sports excellence. The foundation had limited funding and numerous applicants, requiring that it carefully choose the athletes it would support. Nandan Kamath, a co-founder of the organization, has to choose one athlete from several applicants for support. He also has to decide whether the foundation should start supporting the development of coaches and trainers and how it should balance its support with a desire to advance the profile of athletes competing in the Paralympics.
學習目標
This case, at a contextual level, exposes participants to the domain of non-profits and sports management. The case also helps participants develop their decision-making skills and understand how tactical decisions over time could result in mission drift. After working through the case and assignment questions, students will be able to do the following:<ul><li>Develop an understanding of how an organization’s mission and vision governs its strategy and operational choices.</li><li>Identify how operational decision-making could result in mission drift.</li><li>Become familiar with not-for-profit enterprises operating in the sports sector.</li><li>Understand the significance of corporate social responsibility (CSR) funding in identifying and nurturing sporting talent.</li></ul>