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Kombi Sports Inc., Staying Ahead of the Curve
內容大綱
In January 2020, Kombi Sports Inc. was at a strategic crossroads in a changing industry. The Montreal-based firm had evolved from a niche provider of alpine performance gloves to a premium Canadian winter apparel brand. Its success could be attributed, at least in part, to its strong collaborative stance and interesting partnerships. However, increasing competition in the industry, particularly among brick-and-mortar retailers, raised questions for Kombi about how and where it should focus its efforts for future growth.
學習目標
This case can be used in competitive strategy and brand strategy courses at the advanced undergraduate or graduate level. The case addresses competitive pressure in the winter apparel industry in Canada and allows students to explore Kombi’s internal resources and capabilities to respond to that pressure. Students will use a variety of tools to analyze facets of Kombi’s strategy and the interconnection of those strategies to the changing competitive environment. After working through the case and assignment questions, students will be able to<ul><li>describe the concept of competitive advantage in relation to the value chain, resources, and competencies;</li><li>assess and prioritize strategic growth options considering the changing external environment; and</li><li>analyze the alignment of a firm’s brand equity with the firm’s resources and capabilities and assess the impact of that alignment with organizational strengths and weaknesses.</li></ul>