OPOS: Fostering Shared Value in a Culinary Enterprise

One Pot, One Shot (OPOS) was a revolutionary cooking technique developed by B Ramakrishnan, known affectionately as Ramki, in 2015 and subsequently validated by people from various countries. In its initial two years, OPOS had remained confined to a close group of followers on Facebook. Ramki was keen to build up the OPOS business among its followers. Having established a private limited company in July 2019 to meet the legal requirements of doing business in India, Ramki set up a network with multiple revenue streams. His pressing dilemma now was to connect with the wider population and enable OPOS to have a deeper reach. He also wanted to focus on shared value creation for scaling the business and for transforming OPOS into a “for-benefit” enterprise.

This case is suitable for undergraduate- and graduate-level courses in entrepreneurship, marketing management, and strategic management. The case can also be part of a principles of management course where students are taught about for-benefit enterprises, which have legal structures like those of for-profit companies but whose mission and goals are similar to those of non-profits. The case helps students understand the concept of a for-benefit enterprise and of how shared value creation can aid in scaling such a business. After working through the case and assignment questions, students will be able to<ul><li>describe the concept and dynamics of a for-benefit enterprise;</li><li>explain the unique value proposition (UVP) for achieving business growth;</li><li>apply the concept of shared value creation for users in a for-benefit enterprise;</li><li>design a strategy for scaling up a culinary phenomenon to reach a broad audience; and</li><li>explain the significance of leadership in building and scaling up an enterprise.</li></ul>

• culinary, entrepreneurship, scaling up, for-benefit enterprise, unique value proposition