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FieldFresh Foods: Strategic Entrepreneurship with Del Monte in India
內容大綱
Yogesh Bellani was the chief executive officer of FieldFresh Foods Private Limited (FieldFresh), a joint venture between Bharti Enterprises and Del Monte Pacific Limited. Bellani, with his entrepreneurial mindset, had successfully led FieldFresh in establishing the Del Monte brand in India. A great deal of that success was attributable to Bellani’s ability to capitalize on business-to-business sales. <br><br>FieldFresh had pivoted to a business-to-consumer (B2C) sales model, but issues that arose in fiscal year 2019–20 and were expected to be more pronounced in 2020–2021 indicated that an even greater emphasis on B2C sales was needed. The pivot to B2C would be crucial to unlocking the equity FieldFresh had built with the Del Monte brand and would enable the brand to take a leadership position in key categories, but was this the right time to make that change?
學習目標
This case is suitable for undergraduate- and graduate-level courses on entrepreneurship, global strategy, and international business. The case can also be used in executive training related to corporate entrepreneurship. After analyzing the case and the assignment questions, students will be able to<ul><li>appreciate the concept and model of strategic entrepreneurship;</li><li>understand how business model construction and reconstruction is an important element of strategic entrepreneurship;</li><li>appreciate how strategic entrepreneurship can help an organization achieve competitive advantage;</li><li>articulate the critical role of organizational culture in helping an entrepreneurial leader achieve organizational goals in corporate settings; and</li><li>recognize the value captured by an organization by achieving competitive advantage through strategic entrepreneurship.</li></ul>