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Tingvong Homestay: The First Homestay in Dzongu
內容大綱
Dupden Lepcha started Tingvong Homestay, the first homestay in the remote Dzongu region of Sikkim, India, when the region was opened for tourism in 2006. Initially, the response to Dupden’s homestay was good, improving Dupden’s financial position and earning him the respect of the community. With Dupden’s active encouragement and help, other members of the community also established homestays. Over time, however, a few of these homestays outperformed Tingvong Homestay by creating greater awareness of their offering.<br><br>Despite the government’s intention to develop the region as an ecotourism hub, the pace has been slow, compelling the village council to take proactive steps. They have asked Dupden to play an active role in working closely with government officials, and now Dupden must decide whether to focus on his homestay or take up the role offered by the council and work toward the development of the Dzongu region as an ecotourism hub.
學習目標
The case is designed for use in undergraduate-level courses on entrepreneurship, marketing, business ethics, or corporate social responsibility. The special focus of the case is on resolving the ethical and moral dilemma of self-preservation versus community growth. Working through the case and assignment questions will give students an understanding of the following:<ul><li>The challenges of promoting ecotourism in remote locations.</li><li>The role of government as an important stakeholder in the development of a tourism ecosystem.</li><li>How a small business identifies an opportunity in a niche sector.</li><li>The critical role of e-communication in creating awareness of small business units in remote locations.</li><li>How to resolve a personal and moral dilemma centred around individual business growth in relation to community development.</li></ul>