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Hastening Growth at Swift Mobility
內容大綱
In 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership. The founder was reflecting on how much her business had progressed in the past ten years and wondering if this was the right time to expand or invest in the company’s future. She had just spoken with the property owner of a potential new store in Mombasa, Kenya, but was also considering other options. In addition to potentially expanding to a new location, the founder could choose to invest further to grow her current operation, or sell the business and exit the highly competitive telecommunications industry in favour of a more moderate lifestyle. Which option would be her best path forward?
學習目標
This case is designed for business students in undergraduate- and graduate-level courses on general business, introductory marketing, entrepreneurship, or business strategy. The content in this teaching note provides qualitative and quantitative analyses to determine a business’s feasibility, financing, and marketing capabilities. After working through the case and assignment questions, students will be able to<ul><li>understand the business context of the telecommunications industry in Kenya, Africa;</li><li>evaluate a manager’s capabilities; and</li><li>assess various expansion plans, both qualitatively and quantitatively, by evaluating return on investment, payback, and valuation.</li></ul>