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Dare2Compete: Competing for the Road Ahead
內容大綱
Dare2Compete was a global platform connecting students, professionals, educators, colleges, and companies through innovative challenges, events, and gamified hiring assessments. It catered to two markets—students and companies. For students, it provided information on competitions, and listed internships, scholarships, and hackathons. For companies, it was an employer branding consultant and recruitment service provider. Dare2Compete was one of the largest networks of college students in India. Prospective employers could discover, engage, and hire students through the platform, facilitated by competitions, quizzes, hackathons, business simulations, and case studies.<br><br>In 2020, after five successful years of operations, Dare2Compete’s founder, Ankit Aggarwal, believed it was time to grow and was deciding on a growth strategy to pursue for achieving his objective of doubled growth for Dare2Compete in the coming year. He was considering three directions for growth: penetrate further into the market, expand globally into new markets, or develop a new product for the existing market.
學習目標
The case can be used in courses/modules on the introduction of business models at the undergraduate level. It can also be used in a strategic management course at the graduate level to introduce growth strategy for an organization.<br><br>For analyzing the case, students are expected to put themselves in Aggarwal’s place and provide a solution for achieving doubled growth in the next year. After working through the case and assignment questions, students will be able to <ul><li>understand the placement process in top-ranked business schools in India;</li><li>become familiar with the business model of online platform aggregators and the concept of dual engagement (in this case the engagement of students and companies);</li><li>operationalize the doubled growth desired by Aggarwal; and</li><li> utilize the Ansoff matrix to understand a firm’s future growth strategy.</li></ul>