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Designing Scotiabank’s Project Fusion: New Branch Onboarding Technologies
內容大綱
In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and expertise to develop the final iteration of a new customer onboarding process. The new model developed for Scotiabank, one of Canada’s Big Six banks, was named Project Fusion. Working closely with cross-functional teams, the associate product manager was advising his product team on how to best proceed after the completion of the final round of user testing trials. With all user trials on the latest prototype completed, he had a significant amount of feedback to analyze and results to implement in the project.
學習目標
This case can be used in a course focused on user-design principles, at any level. At Ivey Business School, the case has been used to kick off a module on testing and experimentation. After working through the case and assignment questions, students will be able to<ul><li>identify core stakeholders and decision-making authorities;</li><li>identify the importance of purposeful testing and feedback; and</li><li>integrate, analyze, and apply feedback toward the next iteration of a prototype.</li></ul>