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The Happy Turtle: Womanpreneur and Talent in a Circular Economy
內容大綱
The Happy Turtle was a bootstrapped start-up in Delhi, India, that was focused on driving a circular economy for plastics. The company aimed to offer sustainable and biodegradable lifestyle alternatives to plastic, which could secure a greener future for the planet. The founder of The Happy Turtle had left a successful and flourishing corporate culture to follow her passion for sustainability. By mid-2019, The Happy Turtle had been growing at a slow but steady pace to reach a breakeven point. One year later, however, the company was finding itself at a crossroads. Business uncertainty had arisen due to the Indian government’s new policy on plastic waste management, various underlying issues related to the circular economy, and the challenge of raising money from angel investors. In addition, the founder was finding it difficult to recruit, hire, and retain the right talent to help her achieve The Happy Turtle’s vision. What strategic and routine decisions would she have to make to reach her company’s goals and vision?
學習目標
This case is suitable for management development courses, postgraduate programs, and leadership development workshops that discuss entrepreneurship, talent management, human resource management, organizational behaviour, and sustainability. After working through the case and assignment questions, students will be able to<ul><li>understand the cognitive traps and prejudices of an entrepreneurial mindset regarding talent acquisition;</li><li>identify the talent strategy for start-ups and the strategic choices related to circular economy;</li><li>gain insights into start-ups led by “womanpreneurs” and tackle the question of scaling up a business venture; and</li><li>realize the importance of a liquid workforce.</li></ul>