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The Palace Museum: The Future of its Digital Transformation
內容大綱
Beijing’s Palace Museum was facing the threat of becoming irrelevant and obsolete. A former imperial palace, it housed thousands of priceless cultural relics of historical importance and was once a destination in high demand. However, over time, the museum found its popularity with modern youth was waning. To address this problem, the Palace Museum chose to follow in the footsteps of other global museums and in 1998, launched a digital transformation. By June 2020, the museum had made steady progress in its digitalization over the previous two decades. It formed partnerships with online media platforms and experimented with innovative technology in key areas of its systems and structures. However, this transformation did not come without criticism. Was the museum sacrificing its integrity and its cultural import by leaning too heavily on science and technology? If people could access the collections online, would anyone still bother to visit? The museum was challenged to weigh the risks and benefits of digital transformation.
學習目標
This case is suitable for graduate-level courses on digital transformation and innovation. Digital transformation is an inevitable choice for museums to meet the demands of the digital era. The case is intended to introduce students to the concept and implementation process of the digital transformation of traditional (cultural) organizations. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the concept and aspects of the digital transformation of museums.</li><li> Analyze the driving and influencing factors of the digital transformation of museums.</li><li> Understand the advantages of the digital transformation of museums.</li></ul>