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North Dakota Trade Office: Advising a Pasta Exporter
內容大綱
In September of 2020, an international business executive at the North Dakota Trade Office was asked by a client company, Dakota Growers Pasta Company Inc., to advise it on how to increase pasta exports to South Korea. Like many other firms in North Dakota, the client faced a number of hurdles to building successful export businesses. These included limited exposure to foreign markets and limited expertise in trade-related regulations and processes, as well as logistical issues. In his role, the business executive aided local companies’ efforts to develop and sustain export businesses. The client company now needed to find a new distributor to grow sales in the South Korean market, but selecting the right one required deciding which market segment to focus on first. The business executive had to determine what advice he should he give to his client company about expanding in South Korea.
學習目標
This case can be taught in international management, international business, or international marketing courses in an MBA or at the advanced undergraduate level. In any of these courses, this case should be used after introducing the basic concepts of different entry modes. This case is intended to be used to discuss export as an entry mode in an international management or international business course. After completion of this case and assignment questions, students will be able to<ul><li>appreciate the limitations and benefits of exporting as an international market entry mode;</li><li>understand international trade in food products and the South Korean food market;</li><li>appreciate the role of governmental and quasi-governmental agencies in export promotion;</li><li>understand how logistical issues and trade policy can impact competitiveness in international markets; and</li><li>identify and compare options for entering foreign markets.</li></ul>