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Scenic Floral: Go North Young Man?
內容大綱
Ben Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-coast delivery of cut flowers in Canada, with the help of its partner-shareholder, Petals West. However, it would need to be advantageous for both Scenic and Metro to make this a viable option.
學習目標
This case is intended for use in undergraduate-level courses such as Introduction to Business, Introductory Principles of Marketing, Management Accounting, or Principles of Management. This case offers students the opportunity to evaluate a new distribution opportunity by calculating breakeven while taking into account the need to continue to service existing customers. After working through the case and assignment questions, students will be able to:<ul><li>perform market analysis to evaluate the size of the potential market;</li><li>perform breakeven analysis and cost-volume-profit analysis to determine whether the opportunity would be financially viable and;</li><li>assess the advantages and disadvantages of the opportunity for both Scenic and its major customer, Metro.</li></ul>