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Dalian Talent: Strategic Business Co-Operation and Collaboration
內容大綱
In December 2020, Daytoy Group, a leading global furniture and home furnishings retailer, asked the small Chinese candle supplier Dalian Talent Co. Ltd. to become its sole supplier of aromatic and unscented candles. Daytoy Group was offering the supplier a large amount of new production volume after terminating its relationship with its only other candle supplier in the Asia-Pacific region due to a corporate social responsibility issue. The supplier had to consider the cost of the additional supply chain management, manufacturing technique, and production capacity that would be needed to comply with the new request. The company already had enough orders from other reliable clients to fill its schedule until April 2022. Expanding production capacity and adding work teams to meet the request would take one to two years. How should the supplier respond to the request? What impact would the new arrangement have on its operations? How would it affect its long-time collaboration and future partnership with Daytoy Group?
學習目標
This case is suitable for use in undergraduate- and graduate-level courses on strategic management to illustrate and discuss strategic business co-operation and enterprise symbiosis. This case will help students strengthen their understanding of enterprise symbiosis and strategic business co-operation. Students will learn how two companies can achieve mutually beneficial collaboration and attain competitive and sustainable development. After working through the case and assignment questions, students will be able to<ul><li>summarize the different stages of collaboration between two companies and the characteristics of each stage;</li><li>consider the importance of establishing strategic business co-operation;</li><li>identify the advantages of a business collaboration and how to improve one partner’s position; and</li><li>discuss the position of two companies in a strategic business co-operation by conducting a SWOT analysis.</li></ul>