Jucai Human Resource Development: Empowering through Data

The founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public institutions and thus decided to start such a service. After five years of development, the company had become a leading enterprise in the domestic talent assessment service for public institutions. However, with the onset of the COVID-19 pandemic, talent assessment services for public institutions suddenly stagnated. The founder realized that this service was too dependent on government policy support, although income from this service accounted for 70 per cent of its revenue. If public institutions shifted their talent assessment business from outsourcing assessment to independent assessment, the company would face a severe challenge. Therefore, the founder had to consider how his company could reduce its dependence on policies and achieve sustainable development by using existing data resources.

This case is mainly applicable to undergraduate students in business administration-related programs. It is also suitable for mid- and high-level enterprise managers with specific management theory knowledge. It can be used in the teaching and discussion of data empowerment in a strategic management course for a section on internal environment: resources, abilities, core competitiveness, and competitive advantage. The primary purpose of this case is to enable students to understand how to use big data to create value. Specifically, analyzing this case will give students the opportunity to do the following:<ul><li>Understand the opportunities and challenges of data empowerment in the era of big data.</li><li>Understand the definition and implementation path of data empowerment, as well as the corresponding requisite conditions and capabilities.</li><li>Be inspired to consider how to use big data to create value.</li></ul>

• data empower
• human resource service
• big data