學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Kids Swag: Building an Opportunity around Diversity
內容大綱
In 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the Black community. The founder started her business while working as a full-time marketing professional. Kids Swag sold globally sourced products that featured positive Black personas and imagery in pop-up stores, local community events, and online through her social media account. Within four years, she exceeded her initial goals and found herself struggling to keep pace with the growing demand for her products. Her clientele grew from the local community and Facebook groups to international customers, large companies, and institutional clients such as retail outlets and school boards. By the end of 2020, the founder was wondering if she should open a physical store to complement her online presence and if she should leave her full-time career to devote herself fully to running her business. With warehouse space becoming increasingly limited and demand for her products continuing to grow, could she invest the necessary time and resources to take Kids Swag to the next level?
學習目標
This case study can be used relatively early in a module on entrepreneurship in a course at the undergraduate and graduate levels. It depicts the journey of an entrepreneur from problem recognition to successful business start-up. After working through the case and assignment questions, students will be able to<ul><li>understand how opportunities and ideas arising from personally experienced pain points can be developed into viable business ventures;</li><li>apply the business model canvas as a tool to identify, develop, and evaluate a viable business model;</li><li>appreciate the issues entrepreneurs must consider when contemplating growth, including evaluating when the time is right to shift from a part-time venture to a full-time business;</li><li>build awareness on diversity and inclusion issues; and</li><li>consider the unique challenges and experiences minority entrepreneurs face, regardless of their specific venture or mission.</li></ul>