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The Michelin Group India: Handling Accusations of Misconduct
內容大綱
In July 2012, the French multinational company Michelin Group, one of the largest tire manufacturers in the world, was facing accusations of failing to respect human rights and environmental rights in its operations in Tamil Nadu, India. This complaint came at the surprise of managers at the company who had made efforts to create relationships with local communities. At Michelin Group’s headquarters in France, the senior member of the sustainability team had to decide how to respond to the complaint in a way that would satisfy both external stakeholders (e.g., local communities and civil society organizations) and internal stakeholders (e.g., employees and managers from other departments).
學習目標
This case can be taught in courses covering corporate social responsibility, stakeholder theory, business ethics, strategic management, and international management. It is suitable for late stages of undergraduate- and graduate-level courses. After working through the case and assignment questions, students will be able to<ul><li>understand what stakeholders are and map different internal and external stakeholders;</li><li>develop a basic understanding of stakeholder expectations when making investment decisions;</li><li>evaluate different stakeholder management scenarios and their outcomes;</li><li>learn about the international guidelines on responsible business conduct for (multinational) enterprises, including the OECD Guidelines for Multinational Enterprises;</li><li>learn how to evaluate human rights risks in a company site; and</li><li>understand the complexity in responding to stakeholder demands in a multinational corporation, both across functional units (e.g., communication, legal, human resources, finance) and across geographical units (e.g., headquarters, subsidiaries).</li></ul>