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NorLand: The 500-50-25 Ambition
內容大綱
NorLand Limited (NorLand) was a construction company based in British Columbia, Canada, with operations in Alberta, British Columbia, Quebec, and the United States. Having grown primarily by acquisition, the company was moving toward an ambitious goal: to achieve CA$500 million in revenues and CA$50 million in net operating income (NOI) by 2025—the 500-50-25 goal. The main questions facing Dave Reynolds, NorLand’s chief executive officer (CEO), and his leadership team revolved around not only expanding the business to achieve this target but doing so sustainably, while giving NorLand’s business units the latitude and freedom that had drawn them to join NorLand in the first place.
學習目標
This case was designed for use at both the undergraduate and graduate levels and can be used in courses on organizational behaviour, leadership, or corporate and business unit strategy. The case is comprehensive with material that allows students to unpack the company’s strategy and determine whether its corporate structure, controls, and rewards are aligned with its strategy. After working through the case and assignment questions, students will be able to do the following:<ul><li>Deliberate the corporate strategy employed by NorLand Limited and its advantages and disadvantages.</li><li>Distinguish among levels and types of diversification.</li><li>Debate methods to increase cohesion in a diverse and large organization.</li><li>Debate the merits of a corporate functions or shared services group within an organization.</li><li>Analyze the rewards structure and reconcile the structure with the goals and ambition of the company.</li></ul>