Personifwy by Wishyogi: Not Afraid of Ghost Talent

In 2020, Neha Mathur and Debi Kar co-founded the start-up Wishyogi India Pvt. Limited in Bangalore, India, and launched an online HR platform called Personifwy. Driven by artificial intelligence (AI), Personifwy analyzes employee engagement experiences and integrates data with the client’s own systems, thus serving as an HR analytics platform. During their interactions with clients, Mathur and Kar discovered a gap in the process of recruiting prospective employees. Many candidates were engaging in a phenomenon referred to as “ghosting,” which caused the talent acquisition teams of client firms to constantly restart the process, wasting time and resources. Mathur and Kar wanted to reveal the reason why candidates were dropping out of the recruitment process (or “ghosting” the employer) after receiving an offer letter and find a way to stop the practice. Potential solutions included having the client call these candidates directly or hiring consultants to establish a contact. Could AI technology help to resolve the issue? Could Mathur and Kar design an innovative solution to increase the ratio of job offer to confirmed employee for Personifwy clients? Should the company consider using employees advocates to help resolve the ghosting issue?

This case is suitable for talent management, employer branding, human resource information systems, design thinking and innovation, and management development courses or modules at the postgraduate and management development program levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand how to create a meaningful candidate experience using the design thinking framework to design innovative solutions.</li><li>Understand the importance of using AI to assist in the development of HR solutions.</li><li>Learn about the benefits that employee advocacy can provide.</li></ul>

• candidate experience
• hyper-personalization
• Chatbots/AINLP
• employee advocacy