學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Academic Entrepreneurship: Navigating Commercialization Challenges
內容大綱
In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose of the meeting had been to debrief on Viswanathan’s progress in response to the unexpected multi-stakeholder feedback received on the outcome of her six years of research: a prototype of an anti-collision system that enhanced wheelchair users’ mobility. To her considerable surprise and confusion, there seemed to be no consensus on the commercial viability of her prototype. Viswanathan stood in the corridor outside the meeting room and pondered her next steps. One option was to return to the post-doc bench and continue to develop her academic work and publish her findings. Alternatively, she could try to address the feedback she had received and start up her own venture, whereby she could commercialize a solution with stronger market potential. Viswanathan knew she had reached a fork in the road and now had to make a decisive career choice.
學習目標
This case would be well-suited to courses in entrepreneurship (especially academic entrepreneurship and new product development), innovation, and commercialization. It can be used in undergraduate- or graduate-level classes.<br><br>By working through the case and assignment questions, students will learn the following:<ul><li>To save time and money, innovators should always talk to potential customers early and often when moving from a prototype to a launch-ready commercial product.</li><li>The five-whys technique is a useful approach to keeping entrepreneurs laser-focused on understanding and responding to customer needs.</li><li>It is important to uncover the common challenges that academics face when trying to commercialize new innovations.</li></ul>