學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
A Technical Note on The Impact of The COVID-19 Pandemic on The Fast-Food Industry
內容大綱
The COVID-19 pandemic changed many aspects of consumers’ lives and transformed the industries serving them. This note examines the impact of the pandemic on the fast-food industry and details four main ways in which the sector was affected. First, the pandemic led to an increased reliance on technology. Second, it pushed forward new restaurant designs. Third, it accelerated the rise of “ghost kitchens,” which prepared food for consumption off the premises. Finally, the pandemic contributed to the emergence of loyalty programs. All four trends were expected to continue to evolve after the pandemic.
學習目標
This note is designed for undergraduate- and graduate-level courses in marketing. After working through this industry note, students will be able to<ul><li>understand how COVID-19 affected the fast-food industry;</li><li>understand the changes that fast-food companies had to make to their operations;</li><li>analyze how COVID-19 could affect future fast-food industry trends; and</li><li>determine how fast-food companies could move their operations forward after the COVID-19 pandemic.</li></ul>