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The Procter & Gamble Company: Plastic Waste and the Sachet Economy in the Philippines
內容大綱
The Procter & Gamble Company (P&G) was named a top ten plastic polluter by the Break Free from Plastics coalition in 2019. P&G faced backlash over the plastic waste associated with the distribution of consumer goods in single-use sachets. While sachets provided access to everyday household necessities to low-income individuals, they also created negative environmental externalities. The company had to decide how to tackle the problem of waste they were responsible for and, at the same time, deflect accusations of greenwashing. How could this environmental issue be solved without raising prices for low-income individuals? What did P&G’s key stakeholders expect? How could P&G achieve the “triple bottom line” by caring for profits, people, and the planet?
學習目標
This case can be used in courses on corporations and society, sustainability, and strategy at the undergraduate and graduate level. Upon completion of this case, students will be able to<ul><li>identify market failures that exist in a setting and draw implications of their impact;</li><li>analyze the challenges that corporations face in solving humanitarian issues by evaluating trade-offs; and</li><li>leverage important frameworks and concepts, such as stakeholder analysis and systems thinking, to form strong recommendations for environmental and social issues.</li></ul>