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Bio-Chem: Time to Veer Off the Path of Centralization?
內容大綱
Dalian Bio-Chem Co. Ltd. (Bio-Chem) had been deeply involved in the field of industrial fungicides for nearly twenty years and occupied a place in both domestic and overseas markets. Since its establishment in 2003, Bio-Chem had adhered to a strategy of centralization, with industrial fungicides as its main business products. Bio-Chem was successfully listed on the A-share market in China in 2012, and it grew rapidly in the ten years that followed. Although Bio-Chem had become a leader in the field of industrial fungicides, its chairman believed that companies should not be content with the status quo. Some within the company believed Bio-Chem should carry out a diversification strategy because it had sufficient funds to do so; others thought it should carry out an integrated strategy because the downstream industry was very profitable; and others thought it should stick to a centralized strategy because the market demand for industrial fungicides was still very large, and adhering to a centralization strategy meant there would be room for growth. The chairman had to consider the opportunities and challenges of each strategy and determine which direction to take the company.
學習目標
This case is suitable for undergraduate- and graduate-level courses on strategic management. It can be used to illustrate and discuss how to determine strategy according to the internal and external environment of an enterprise, the basic types of centralization strategy, and a cost analysis and potential value analysis for a development strategy. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand and explain centralization strategy, diversification strategy, and integration strategy.</li><li>Identify and analyze the internal and external environment the enterprise faces in carrying out a centralization strategy.</li><li>Understand the motives of the enterprise and possible difficulties it faces in carrying out a particular strategy.</li><li>Understand the conditions under which a centralization strategy, a diversification strategy, and an integration strategy is each suitable for an enterprise.</li></ul>