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The Fritter Shop: Filled with Potential
內容大綱
In June 2022, Kelvin Van Rijn, owner of The Fritter Shop in London, Ontario, is considering multiple options for the future success of his business. The Fritter Shop had experienced significant growth over its first years in business and had recently relocated to a new production facility. This facility provided approximately 1,500 square feet of unused production space and Van Rijn is wondering how to make the best use of it. Van Rijn’s options include maintaining the status quo, seeking additional franchisees, wholesaling his fritters, selling the business, and exploring co-tenancy.
學習目標
This case can be used in the general management section of an introductory- or undergraduate-level business course. After working through the case and assignment question, students will be able to do the following:<ul><li>Perform a comprehensive analysis of a company’s internal strengths and weaknesses as well as its external environment.</li><li>Perform a firm valuation.</li><li>Qualitatively and quantitatively analyze strategic options.</li><li>Make and justify decisions based on thorough analysis.</li><li>Understand the operating dynamics of an entrepreneurial venture in the commercial foodservice industry and some of the challenges of being an entrepreneur.</li></ul>