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Ola Electric: Igniting Conversations on Privacy
內容大綱
In 2022, Ola Electric Mobility Private Limited (Ola Electric), a motor vehicle manufacturing company based in Bengaluru, India, was embroiled in a privacy controversy pertaining to the use of customer data. Ola Electric had voluntarily published the telematics data of one of its customers on its Twitter account. This was done in response to allegations by a customer whose son was involved in a serious accident while riding a scooter manufactured by Ola Electric. The company’s actions sparked Internet-wide discussions regarding data privacy, with numerous people voicing their distaste for its response. Moving forward, Ola Electric needed to take action to mitigate the effects of the controversy. Meanwhile, governments, companies, and consumers needed to understand their responsibility in relation to data privacy, given that data collection would become more prevalent in future.
學習目標
This case is recommended for undergraduate- and graduate-level courses covering topics in technology, data privacy, customer experience, and related management issues. The case explores the role of governments, companies, and consumers in protecting consumer data privacy. It further explores ways in which companies and consumers should deal with conflict through critical thinking and problem-solving skills. It also invites students to resolve company issues by role-playing upper management. After working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Analyze trends and business environments.</li><li>Hone skills to support big-picture thinking, foresight, and strategic planning.</li><li>Understand the importance of responsible and ethical data handling.</li></ul>