學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Stitchwheel: A Female Entrepreneur’s Hobby turned into a Successful Business, but is it Sustainable?
內容大綱
Since its beginning in 2021, Stitchwheel LLC (Stitchwheel), a needlepoint canvas painting service, had seen immediate success. From the company’s inception, the co-founder of Stitchwheel had been assessing the advantages and disadvantages of an expansion strategy and wondered what barriers she might encounter. She was also assessing the viability to expand beyond painted needlepoint canvases to achieve substantial growth. Within a short time frame, the company had enjoyed strong brand recognition and offered a meaningful unique selling proposition, but there were still many questions about the company’s next steps, including which growth strategy would be most suitable. Did the company have the necessary resources and skilled management team to adequately monitor and support growth? What marketing and operational issues was the company likely to encounter with expansion?
學習目標
This case is intended primarily for students at the undergraduate level. It is best used as part of a marketing or strategy course, or as a module on international marketing. It primarily addresses global business growth strategies as well as approaches to product diversification and expansion. After working through the case and assignment questions, students will have the opportunity to do the following:<ul><li>Understand common operational and supply chain issues that occur when a business diversifies and expands into new territories.</li><li>Analyze a company’s key success factors and challenges to determine whether the business is suitable for expansion.</li><li>Recognize the growth potential for a business when it expands beyond the business-to-business market into the business-to-consumer market.</li></ul>