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Nestlé East and Southern Africa Region: Strategic Partnership for Shared Value

內容大綱
Nestlé SA (Nestlé), as a multinational company, engaged strategically with societal issues at the local level and had tasked Nestlé East and Southern Africa Region (ESAR) with evaluating its shared value initiatives. Nestlé ESAR’s chairperson and managing director had to determine whether to take forward one of the of the organization’s strategic initiatives, the Makhoba Trust initiative. The managing director believed the model that he and the team had created through the work developing the Makhoba Trust initiative could be a sustainable framework for future Nestlé stakeholder collaboration. He was keen to share the progress with the global leadership team, but he knew hard questions would be asked. Was the project a successful shared value partnership and therefore worthy of more investment? Any decisions would have widespread implications for the company and the community of 1,400 rural households and 7,000 people.
學習目標
This case is relevant for use in graduate-level courses, or executive education programs focusing on business and society, sustainability, shared value, cross-sector partnerships, corporate social responsibility, philanthropy, global business, and emerging markets. It could also be used in global business courses to illustrate the dynamics of emerging markets—especially where social considerations and resolving historic inequalities are critical to firm legitimacy and performance.<br><br>After working through the case and assignment questions, students will be able to do the following:<br><ul><li>Understand how multinational companies can respond to local social issues.</li><li>Examine the elements of a successful partnership.</li><li>Critically evaluate shared value initiatives.</li></ul>
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