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The Graph: The ‘Google Search’ of the Blockchain-Powered Web?
內容大綱
The co-founders of The Graph Foundation had experienced first-hand how difficult it was to create new Web3 applications without easy access to blockchain data: There was no indexing and querying software for blockchain, and developers had to find their own method for collecting and transforming data from different sources. The Graph was an indexing protocol designed to solve this issue and become the nascent "Google Search" for the metaverse. With a recent investment giving it an opportunity to increase its revenue while improving the value proposition, The Graph had to decide which business model to adopt: Should The Graph implement a protocol-to-user model to attract everyday users, or stay with its current protocol-to-developer model? If it implemented a the former, should it develop its own search feature, or collaborate with a partner (or set of partners) to this achieve this goal? What role should this feature play in The Graph’s broader strategy and within the wider Web3 ecosystem?
學習目標
This case can be used in undergraduate (honours, bachelor of science) and graduate (master of science, master of business administration) courses in management and entrepreneurship, technology strategy and innovation, and information systems management. The case gives students the opportunity to<br><br><ul><li>understand blockchain and Web3 with relation to the metaverse, understood as a persistent collection of interconnected digital platforms where users can own and exchange digital assets via their digital avatars;</li><li>understand The Graph’s business model options (e.g., P-2-U, P-2-D), considering the opportunities and trade-offs of each; and</li><li>take a deep dive into digital platform strategy and analyze how platform models in the decentralized web space can be harnessed for their potential to create value.</li></ul>