學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
IKEA Korea Ltd.: Renewing Success in a Turbulent Environment
內容大綱
Inter IKEA Systems B.V. (IKEA) entered Korea at a relatively late stage of its global expansion and encountered an overwhelmingly positive customer response, which emboldened it to open several additional stores at a relatively fast pace. However, IKEA encountered much stronger headwinds after the COVID-19 pandemic hit Korea. It had to shift to online sales channels, mitigate customer dissatisfaction, face aggressive Korean competitors, accommodate a major slump in furniture demand, and address employee dissatisfaction and strong demands from its labour union. What could the company do to address these challenges and renew its success?
學習目標
This case may be taught in international business, strategy, and Asian business courses at the undergraduate, graduate, and master of business administration levels. After working through the case and assignment questions, students will be able to do the following:<ul><li>Understand the pros and cons of different types of international business strategies when entering foreign markets.</li><li>Understand the liability of foreignness multinational firms experience when entering distant countries and how it may be effectively mitigated. </li><li>Understand the challenging and dynamic competitive environment in a major East Asian market.</li></ul>